Put Innovation back into Strategy.
Learn how to Discover and Create New Growth Opportunities and New Businesses through Strategic Innovation.
The Art of Opportunity is a hands-on step-by-step proven process to discover, design, build, and launch new business innovations.
Whether you are looking to invent new, or re-invent existing, products, services, customer experiences, business models, revenue models or entire businesses, the Art of Opportunity provides practical tools and inspiration enabling you to create new growth through innovation in any organization.
Now available
The Art of Opportunity Online Masterclass
Transform into an innovation leader who can deliver strategic innovation, new growth, business model innovation, and digital transformation.
Amazon #1 Best Selling New Release on Innovation.
Amazon Top 5 on Innovation.
Amazon Top 10 on Strategy & Competition.
Amazon Top 10 on Strategic Management.
800ceoread Business Books to Watch.
The Art of Opportunity will help you
Discover Ideas for New Growth
Create Business Innovations
Launch Your New Growth Businesses
What The Art of Opportunity offers
“The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come.” Deryck J van Rensburg, President Coca-Cola Global Ventures
“The Art of Opportunity is all about creatively discovering new growth opportunities for your company and crafting a collaborative strategy that will get you there. Not only is the content powerful, the design is stimulating for the eyes as well as the mind. Read this book and start innovating!” Ken Blanchard, coauthor of The New One Minute Manager® and Collaboration Begins with You
THE ULTIMATE RESOURCE TO INNOVATE YOUR WAY TO GROWTH
The Art of Opportunity will help you solve challenges like:
+ How to find and seize opportunities for new growth
+ How to design business innovations
+ How to create more value for your customers, company and ecosystem
+ How to innovate strategically and design new business models
A Roadmap to New Growth and Innovation
The Art of Opportunity provides clear directions and outlines the steps and activities necessary to:
+ Find opportunities for new growth,
+ Craft offerings, business models and revenue models to seize those opportunities, and
+ Launch your new strategy, venture or business successfully in the market.
Templates
Templates and posters to visualize your opportunities, strategy, and much more.
Visualizations, templates, tools, and methodologies for you to quickly apply to your business.
Case studies
16 in-depth case studies illustrating how other companies did, plus numerous short stories as inspiration.
Previously unpublished case studies with detailed examples of successful growth strategies that few have seen before.
Activities
Detailed descriptions of activities to support the implementation of The Art of Opportunity framework in your organization.
The Authors
Dr. Marc Sniukas
Parker Lee
Matt Morasky